Wednesday, March 27, 2013

Coffee culture taking SA by storm - All4Women Food & Drink Articles

Coffee culture taking SA by storm

Photo ?: ? Kzenon - Fotolia.com


Coffee shops never seem to rest. Before most of the proletariat trundle into their offices to start the day, these coffee parlours are already wide awake.....

Cheery baristas serve up liquid gold

They are filled with whizzing, hissing, clinking noises and undecipherable chatting, as the team of unbelievably, refreshingly cheery baristas serve cups brimming with liquid gold to sometimes not-quite-awake patrons.

Coffee culture around the world

Coffee outlets are culturally important places. The greatest cities in the world enjoy vibrant and indelible coffee cultures: think New York with thousands of people walking down traffic-congested streets while clutching cups of Starbucks; Paris has its oft-praised cobbled-street caf?s.?

This seems to indicate the two extremes that exist under the umbrella term ?coffee culture? ? New York?s highly frenetic approach to the consumption of coffee, and Paris?s more relaxed enjoyment of the beverage.

Aromatic backdrop for life

A welcoming coffee house provides a venue and an aromatic backdrop for business meetings, first dates and reunions.?

It offers a place in which to dream up your next big idea, or to pen chapters for the novel you always promised yourself you would write.?

It presents a place away from the office in which to work, or perhaps even a place to which to escape the busy day for an hour or so.?

New environment boosts creativity?

Businesspeople have caught onto the idea that creatives have long-since espoused: that working in an environment different to the one in which you usually work allows you to gain a fresh perspective on old problems.?

A change of work environment imbues even those who are difficult to inspire with renewed vigour and passion.

Communal melting pot

The secret of coffee houses is their emphasis on community.?

Even though people are sitting in groups of two or four, those sitting in a coffee shop at any one time form an energetic community whose members are all passionate about different things.?

The term ?melting pot? has never been used so accurately as when describing coffee houses.?

Students occupy the same space as CEOs, entrepreneurs share the space with writers, painters, yoga devotees, photographers, philosophers, industrial engineers and estate agents.

Find your favourite coffee house?? Andres Rodriguez - Fotolia.com

To be able to find your favourite coffee house, it is important that it strikes a balance between the New York-styled coffee culture, and the Parisian-styled coffee culture.?

One is thus able to rush in and pick up a cup of coffee before dashing into the office or hurrying to a business meeting.?

But one can also amble into the fragrant venue with the aim to finding a quiet corner in which to spend time with oneself while sipping a latte and watching people rush in and drift out, coffee in hand, invigorated and inspired.

Fun coffee facts

? Both the American Revolution and the French Revolution were plotted in coffee houses.

? The average coffee drinker consumes 4-6kg of roasted coffee per annum; South Africans only consume 0,6kg per person per annum.

? Arabica beans contain half the caffeine of Robusta

? In 1675 Charles II, King of England issued a proclamation banning Coffee Houses. He stated Coffee Houses were places where people met to plot against him.

? Coffee starts out as a yellow berry, changes into a red berry and then is hand-picked to harvest. Through a water-soaking process, the red berry is de-shelled and left inside is the green coffee bean. This bean then dries in the sun for 3-5 days and is then packed and ready for sale.

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Source: http://all4women.co.za/food-and-recipes/food-articles/coffee-culture-taking-sa-by-storm.html

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