Benefits Of Hiring The Services Of An IP Firm For Your Trademark ...

A trademark is a name or symbol that represents a company or product brand. It comprises a word, phrase, symbol or design that serves as a distinguishable feature of one product or service and sets it apart from others of a similar nature.

Although it?s not mandatory to register a trademark, doing so can bring a lot of benefits to a business owner. One of them is he or she can provide licenses and franchises to interested parties. This signifies another efficient revenue stream. Owning a legitimate trademark also prevents other people from using similar terms or names, or designs that have semblance to your trademark, which, in turn, provide an unlevel playing field and unfair competition. Nowadays, website owners also get legal protection by allowing them to register their business? internet domain.

In the Lion City, it is the Intellectual Property of Singapore (an agency under the Ministry Law) that processes the registration of trademarks. Si ngapore also offers a more convenient and easier trademark registration procedure with the help of certified registration firms.

Although it is not discouraged to file directly with IPOS, engaging the services of a registration agency saves the business or brand owner time, money and effort. The standards set by the International Classification of Goods and Services serve as the basis of classifications for trademark registration in Singapore. And while trademark registration is not compulsory, a business person who does own registered marks acquire common law rights.

There are, however, certain marks that the Intellectual Property Office cannot provide legal protection. For instance, the Trademark Law in Singapore does not encourage the application for the registration of descriptive marks. Also, IPOS do not provide certification to owners of marks that are common to the trade or contrary to public policy or morality. Consulting with a certified registration age ncy can help business owners in understanding the trademark policies, particularly on how they can protect their brand through intellectual property rights.

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Source: http://www.distocks.us/benefits-of-hiring-the-services-of-an-ip-firm-for-your-trademark-registration/

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